| 营销现场稽查创新管理模式的探索与实践 |
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| 引用本文： | 吴晓芳,王凌.营销现场稽查创新管理模式的探索与实践[J].电力需求侧管理,2012(6):54-55. |
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| 作者姓名： | 吴晓芳 王凌 |
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| 作者单位： | 1. 福建省供电服务中心,福建 厦门 361004
2. 福建省电力有限公司 营销部,福州 350003 |
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| 摘 要： | 针对传统营销现场稽查主题定位不准确、管理不系统、稽查问题不具体、未形成有效闭环等问题,建立＂三单一结题＂常态现场稽查工作机制,创新主题有管理、稽查有目标、问题有分类、整改有依据、成效可量化的营销现场稽查管理模式,实现营销稽查工作精细化管理目标。
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| 关 键 词： | 业扩 项目管理 管理组织形式 |
Exploration and practice of innovation management mode of marketing on-site inspection |
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| WU Xiao-fang,WANG Ling.Exploration and practice of innovation management mode of marketing on-site inspection[J].Power Demand Side Management,2012(6):54-55. |
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| Authors: | WU Xiao-fang WANG Ling |
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| Affiliation: | 1. Xiamen Electric Power Supply Service Center, Xiamen 361004, China ;2. Fujian Electric Power Company, Fuzhou 350003, China) |
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| Abstract: | In light of the problems of inaccurate traditional marketing on-site audit subject positioning, faulty management system, not specific audit issues, not to form effective closed-loop, and other issues, the article established the ＂three single node title＂ normal field inspection work mechanisms, innovated theme management, audit targets, the problem classification, rectification based on the effectiveness of quantifiable marketing on-site inspection management model to achieve a marketing audit work fine management objectives. |
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| Keywords: | business expansion project management management and organization mode |
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