品牌家具企业O2O电子商务模式应用状况探析

近年来，国内电子商务迅速发展，家具行业探索应用电子商务的步伐也在加快。本文在梳理家具行业电子商务应用发展的主要历程并总结各阶段特点基础上，重点、关注颇受认同的O2O模式，在该模式视角下着重分析行业中占主导地径的品牌家具企业电商动向；结合某品牌企业O2O漠式应用情况的案例分析，指出品牌家具企业O2O模式应用面临的挑战，希望文章能对业界考量家具电商发展、企业制定电子商务战略等提供参考祝角。

Application Analysis of the 020 Electronic Commerce Mode for the Brand of Furniture Enterprises

As rapid development of domestic e-commerce in recent years, the furniture industry explore gradually to apply e-commerce. Based on reviewing main process of the application and summarizing the characteristics of each stage,this paper emphasis on 020 model, one of which was approved by brand furniture enterprises; Combined with analysis of application of 020 model in a specific enterprise as a case, the author points out some challenges enterprises may encounter while applying the 020 e-commerce strategy. Hope this article can provide some views for the industry and relevant enterprises when they advance its deeper development.