| 招标投标活动中报价策略的博弈论解释 |
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| 引用本文： | 黄健柏,朱学红,钟美瑞. 招标投标活动中报价策略的博弈论解释[J]. 建筑技术, 2006, 37(1): 69-71 |
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| 作者姓名： | 黄健柏 朱学红 钟美瑞 |
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| 作者单位： | 中南大学商学院,410083,长沙 |
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| 摘 要： | 建筑工程招标是一种典型的带有博弈特征的竞争性活动，运用博弈论可分析在不同的定标规则下，投标人可能采取的报价策略及过度竞争条件下投标人低于成本价报价的动机。要达到提高建筑市场效率的目的，就要完善招投标机制，增加透明度，同时要完善市场准入制度以减缓过度竞争现象，消除投标企业低于成本报价的不正当做法。
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| 关 键 词： | 招标投标 博弈 策略 |
| 文章编号： | 1000-4726（2006）01-0069-03 |
| 收稿时间： | 2005-10-09 |
| 修稿时间： | 2005-10-09 |
EXPLANATION OF PRICING STRATEGY IN BIDDING ACTIVITIES WITH GAME THEORY |
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| HUANG Jianbai,ZHU Xuehong,ZHONG Meirui. EXPLANATION OF PRICING STRATEGY IN BIDDING ACTIVITIES WITH GAME THEORY[J]. Architecture Technology, 2006, 37(1): 69-71 |
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| Authors: | HUANG Jianbai ZHU Xuehong ZHONG Meirui |
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| Affiliation: | Business School of Central South University,410083,Changsha,China |
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| Abstract: | Construction engineering tendering is a typical competitive activity of game nature,and game theory can be used to analyze the pricing strategies that bidders may take under different tendering rules and the motivations of the bidders who offer prices lower than the cost under the circumstance of over-competition.in order to improve the efficiency of the construction market,tendering mechanism must be perfect and transparent.Meanwhile,market permission system should be established perfectly so as to abate over-competition and eliminate some enterprisers unfair action of bidding price less than the cost. |
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| Keywords: | tendering game strategy |
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