Web数据挖掘技术在电子商务中的应用

电子商务是现代商业模式，数据挖掘是先进的信息处理技术。随着电子商务发展的势头越来越强劲，面向电子商务的数据挖掘将是一个非常有前景的领域。介绍了web数据挖掘的概念和分类，论述了电子商务中Web挖掘的过程和方法，并阐述了数据挖掘在电子商务中的应用，揭示了数据挖掘在电子商务中的广阔的应用前景。

Web Data Mining Technology in E-commerce

E-commerce is a modern business model,data mining is an advanced information processing technology. With the development of electronic commerce gained momentum,e-commerce data mining will be a very promising area. Introduced the concept of Web data mining and classification,discussed e-commerce Web mining process and methods,and described data mining in electronic commerce applications,revealed data mining in e-commerce in the broad application prospects.