| 企业战略管理与企业成功之道 |
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| 引用本文： | 任际泰,林嘉福.企业战略管理与企业成功之道[J].化工技术经济,1998(5):34-39. |
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| 作者姓名： | 任际泰 林嘉福 |
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| 作者单位： | [1]北京化工大学 [2]乔治·华盛顿大学 |
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| 摘 要： | 介绍了一些企业经营成功的业绩，进而探讨了他们成功的奥秘，并从企业战略管理及以人为本的企业文化方面进行了剖析。
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| 关 键 词： | 战略管理 市场导向 产品开发 企业文化 中国 |
Strategy Management and Performance in Some Successful Enterprises |
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| Ren Jitai.Strategy Management and Performance in Some Successful Enterprises[J].Chemical Techno-Economics,1998(5):34-39. |
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| Authors: | Ren Jitai |
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| Abstract: | The successful performances in some enterprises have been described in this paper.The key factors of the success are discussed and analyzed in the respect of enterprise strategy management,enterprise culture,and human resources management. |
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| Keywords: | strategy management marketing oriented product development motivation enterprise culture |
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