| 关于"Relationships Marketing"的思考 |
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| 引用本文： | 孙习祥.关于"Relationships Marketing"的思考[J].武汉理工大学学报,2000,22(5):132-134. |
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| 作者姓名： | 孙习祥 |
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| 作者单位： | 武汉理工大学 |
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| 摘 要： | 正确阐述了“RelationshpsMarketing”的内涵，辩证地、历史地分析了其实质。强调企业要用普遍联系的整体营销观科学理性地进行企业的市场营销活动。
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| 关 键 词： | RelanonshipsMarketmg 普遍联系 整体营销 思考 |
| 修稿时间： | 2000年6月20日 |
Analysis on "Relationships Marketing" |
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| Sun Xixiang.Analysis on "Relationships Marketing"[J].Journal of Wuhan University of Technology,2000,22(5):132-134. |
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| Authors: | Sun Xixiang |
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| Abstract: | This paper stated the content of relationship marketing,analysed it's essense dialectically and historically.The author finally stressed that enterprises should take marketing activitics rationally in view of generalised linkage aggregate marketying concepts. |
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| Keywords: | relationships marketing \ link \ marketing \ analysis |
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