Interaction with Media Façades

Media façades are a prominent example of the digital augmentation of urban spaces. They denote the concept of turning the surface of a building into a large-scale urban screen. Because of their enormous size, they require interaction at a distance and they have a high level of visibility. Additionally, they are situated in a highly dynamic urban environment with rapidly changing conditions, which results in settings which are neither comparable, nor reproducible. Altogether, this makes the development of interactive media façade installations a challenging task.