Long‐term memory colors of Korean and Hungarian observers

Long‐term memory colors have been discussed extensively in the literature but previous articles focused on reflecting color samples. In this work, we studied six important long‐term memory colors, skin (both Caucasian and Oriental), green grass, blue sky, deciduous foliage, orange, and banana, in the viewing situation of a self‐luminous color monitor, for two different observer groups, Koreans and Hungarians. We quantified the long‐term memory colors of both observer groups in terms of CIE L*,a*,b* values, in a given viewing situation, and estimated interobserver variability. We used a comprehensive psychophysical experimental methodology including both the method of constant stimuli and the method of adjustment. In many cases, we found significant differences (t tests, P < 0.05) between the Korean and the Hungarian long‐term memory colors. © 2006 Wiley Periodicals, Inc. Col Res Appl, 31, 176–183, 2006; Published online in Wiley InterScience (www.interscience.wiley.com). DOI 10.1002/col.20192