郑州纺织服装行业快速发展的自媒体营销策略研究 |
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引用本文: | 沈雷,朱美云. 郑州纺织服装行业快速发展的自媒体营销策略研究[J]. 纺织导报, 2016, 0(11): 142-144. DOI: 10.3969/j.issn.1003-3025.2016.11.039 |
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作者姓名: | 沈雷 朱美云 |
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作者单位: | 江南大学生态纺织教育部重点实验室 |
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基金项目: | 国家自然科学基金青年科学基金(61503154);教育部人文社会科学研究基金(11YJA760059);江苏省产学研前瞻性联合研究项目(SBY201320235);江苏服装品牌创新战略研究(12SYC-047);常州市智能化安全服装工程技术研究中心项目(CM20159009)。 |
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摘 要: | 本文以郑州地区纺织服装行业的发展为研究对象,总结在移动互联网时代下,利用媒体互动、整合营销、线上线下联动营销和定制营销等4种自媒体营销策略推动郑州纺织服装行业快速发展,以期为未来我国中部地区纺织服装行业的建设和发展提供参考。
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关 键 词: | 自媒体营销 纺织服装行业 发展策略 |
A Research on the Fast-developing We-media-based Marketing Strategy of Zhengzhou Textile and Garment Industry |
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Abstract: | The paper is mainly based on the development of textile and clothing industry ofZhengzhou. It summarizes 4 types of we-media-based marketing and promotion strategy including media interactions, integrated marketing, online-offline interactive marketing and customized marketing, which in the era of mobile Internet are promoting the rapid development of textile and garment industry of Zhengzhou. It aims at offering reference to future construction and development of textile and clothing industry in central China. |
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Keywords: | we-media marketing textile and clothing industry development strategy |
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