户外新媒体广告创意策略

新媒体的出现,为户外媒体广告拓展了一块全新的发展领域,技术的运用、媒体形式上的创新使得一大批户外新媒体广告如雨后春笋般出现在我们的面前。随着数字信息时代的到来,无论是媒体形式、消费者、沟通方式还是广告创意方式都发生了巨大的变化,尤其是消费者接触、使用信息方式的改变,使得他们对信息的要求也越来越高。对于户外新媒体广告来说,创意无疑是最为关键的因素,在户外广告市场竞争日益激烈的形式下,只有通过有效的创意才能使广告被人发现。对于户外新媒体广告来说,技术虽然有诸多好处,但真正能够吸引消费者的还是广告的传播形式和其信息内容,所以对于户外新媒体广告创意的研究就显得十分关键。

Outdoor new media advertising creative strategy

The emergence of new media, expand a new field for the development of outdoor media advertising,the use of innovative technology,media makes a large number of new outdoor media advertising such as bamboo shoots after a spring rain like appear in front of us.Along with the digital information era,both forms of media,consumer,communication or advertising creative style has undergone tremendous changes,especially consumer contact and use information to change the way, so that they demand for information is more and more high.For outdoor new media advertising,creativity is undoubtedly the most critical factor in the increasingly fierce competition in the form of outdoor advertising market,only through effective ideas can be found in advertising.For the new outdoor media advertising technology,although there are many benefits,but it can really attract consumers or advertising forms and its information content,so it is very important for the study of the new outdoor media advertising creative.