| 大规模定制在房地产开发中的应用分析 |
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| 引用本文： | 朱清华,朱钢,李启明. 大规模定制在房地产开发中的应用分析[J]. 建筑经济, 2006, 0(3): 73-77 |
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| 作者姓名： | 朱清华 朱钢 李启明 |
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| 作者单位： | 东南大学建设与房地产系,南京,210096;栖霞建设股份有限公司,南京,210037 |
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| 摘 要： | 随着技术的发展和消费者对个性化要求的提高,大规模定制生产逐渐成为当今世界最流行的生产方式之一.文章探讨了大规模定制在房地产开发中应用的背景、基础和优势,并从模块化设计、业务流程再造、供应链、信息系统等方面提出大规模定制开发的实施策略和思路.
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| 关 键 词： | 大规模定制(MC) 个性化 房地产 大规模定制开发(MCD) |
Analysis of Mass Customization Application in Real Estate Development |
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| ZHU Qing-hua,ZHU Gang,LI Qi-ming. Analysis of Mass Customization Application in Real Estate Development[J]. Construction Economy, 2006, 0(3): 73-77 |
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| Authors: | ZHU Qing-hua ZHU Gang LI Qi-ming |
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| Affiliation: | ZHU Qing-hua ZHU Gang LI Qi-ming |
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| Abstract: | With the demand of customer has become individualized, Mass customization become the popular product mode. This paper discusses about the background and condition of mass customization application in real estate development. And then, the paper puts forward the countermeasures of real estate development enterprise carrying out mass customization development from these following aspects: modularization design?BPR?supply chain?information system and etc. |
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| Keywords: | mass customization individuation real estate mass customization development |
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