售电市场环境下计及可中断负荷的营销策略

售电市场的开放是中国电力市场下一步的改革方向。在竞争性的市场环境下,售电公司垄断被打破,售电方式将发生重大转变。分析了竞争性售电公司可能面临的新问题,基于心理学方法构建用户对售电公司及用电合同的选择行为模型,以均一电价和保底封顶实时电价为主,计及可中断负荷影响,为费率制定以及购电比例分配提供科学有效的计算方法,并通过算例分析了以可中断负荷为代表的附加服务类型对于售电公司营销策略的影响。

Marketing Strategy in Competitive Retail Market Considering Interruptible Load

Retail side competition will be introduced as the next step of Chinese electricity market development. Under this environment, retail side monopoly will be broken, which leads to a significant change in the marketing strategy of retailers. In this paper, new challenges for retailers and consumers under competition environment are discussed firstly. Then the customer behavior model based on a psychological method is proposed for simulating the behaviors of electricity consumers to select retailers and electricity contracts. For retailers, a novel marketing strategy considering the influence on interruptible load and consumer behavior is modeled to determine electricity fixed price, up-low limited real-time price and energy procurement allocation. Finally, numerical simulation is used to show the essential features of proposed model.