2014年索契冬奥会、残奥会吉祥物设计分析

本文从对俄罗斯艺术设计历史的简要梳理开篇,较为全面地介绍了2014索契冬奥会、残奥会吉祥物的设计情况。透过该套设计的角色选定与推广应用,了解到通过全民投票产生的吉祥物形象所传达的当代俄罗斯社会多数民众的审美取向,再一次探讨在视觉传播过程中,大型活动、大型机构视觉符号的大众性认知标准问题,探讨视觉传播的主体是普通大众而非小众的艺术家与设计师,为国内同类设计主题提供参考性文本。

An Analysis on the Mascot Design of Sochi 2014 Winter Olympics

The article is a brief summary of Russia Art Design history, which gives an introduction of the Mascot Design System of the 2014 winter Olympics in Sochi and the Paralympic Games. We can have a rough understanding of the aesthetic orientation of contemporary Russian public through the series of mascot modeling design, which is elected by popular vote of the public in Russia. Moreover, the article discusses again that the visual communication objects should be the public but not the artists and designers in big events and large institutions, which provides reference for the similar domestic design.