| 知识门户与电力企业营销 |
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| 引用本文： | 姜南.知识门户与电力企业营销[J].电力需求侧管理,2006,8(5):29-30,33. |
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| 作者姓名： | 姜南 |
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| 作者单位： | 同济大学,经济与管理学院,上海,200092 |
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| 摘 要： | 电力营销知识门户的建立,有助于提高营销人员业务素质,适应市场对各种信号反应灵敏的要求。对知识门户在电力企业营销中的应用作了相关研究,识别电力企业营销的知识特点和需求．提出电力企业营销知识门户的框架结构,用于对知识生产、分享、应用及创新等知识管理核心过程提供技术支持,分析了电力企业营销知识门户的功能。
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| 关 键 词： | 电力企业 电力营销 知识门户 框架设计 |
| 文章编号： | 1009-1831（2006）05-0029-02 |
| 收稿时间： | 05 31 2006 12:00AM |
| 修稿时间： | 2006-05-31 |
Knowledge portal and electric power enterprise marketing |
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| JIANG Nan.Knowledge portal and electric power enterprise marketing[J].Power Demand Side Management,2006,8(5):29-30,33. |
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| Authors: | JIANG Nan |
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| Affiliation: | Tongji University, Shanghai 200092, China |
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| Abstract: | Knowledge portal of power marketing is helpful for improving the marketing person'qualities. It fits the demand that the market should be sensitive to all signals. The paper does reaserch on the application of knowkedge protal in power enterprise marketing and knows the characteristic and demand of power enterprise marketing and give frame structure of knowledge portal in electric power enterprise marketing, which are used to supply technique support for knowledge porducting, sharing, applying and innovation. The paper also analyses the function of knowledge portal power enterprise marketing. |
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| Keywords: | power enterprise power marketing knowledge protal framework design |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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