| 电视产业化背景中电视栏目的品牌战略 |
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| 引用本文： | 任志明,黄淑敏. 电视产业化背景中电视栏目的品牌战略[J]. 中国有线电视, 2007, 0(12): 1126-1129 |
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| 作者姓名： | 任志明 黄淑敏 |
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| 作者单位： | 西北师范大学,甘肃,兰州,730070 |
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| 摘 要： | 全球电视产业的全方位竞争格局正在形成,在这一背景中,作为电视台的内容生产单位,电视栏目的品牌建构显得越来越重要。在简要梳理产业化行进中中国电视栏目现状的基础上,对电视栏目的品牌化价值作了分析,并进一步探讨了电视栏目的品牌战略运作。
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| 关 键 词： | 电视产业化 电视栏目 品牌战略 |
| 文章编号： | 1007-7022（2007）12-1126-04 |
| 收稿时间： | 2007-06-04 |
| 修稿时间： | 2007-06-04 |
TV Columns Brand Strategy in TV Industry |
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| REN Zhi-ming,HUANG Shu-min. TV Columns Brand Strategy in TV Industry[J]. China Cable Television, 2007, 0(12): 1126-1129 |
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| Authors: | REN Zhi-ming HUANG Shu-min |
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| Affiliation: | Northwest Normal University, Gansu Lanzhou 730070, China |
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| Abstract: | Global television industry and its all-round competition is taking shape. In this context, as the content producing element of television station, the brand building of television columns is becoming increasingly important. Based on the summarizing of the status quo of China TV columns, this paper analyzes the brand value of TV columns and gives a further discussion on its strategy operation. |
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| Keywords: | television industry TV columns brand strategy |
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