基于跨境电子商务发展模式的分析

当前，跨境电子商务的迅猛发展给国际贸易带来新的机遇和挑战．本文从国际电子商务发展趋势入手，对中国跨境电子商务发展现状进行梳理，并对遇到的问题提出对策办法，以进一步促进中国跨境电子商务的发展．该行业目前遇到的最大问题是如何赢得消费者的信任。本土化营销方案将进一步改善这一现状。研究跨境电商的跨境电商发展趋势和发展模式分析将成为具有较强现实指导意义，为我国中小企业跨境电商企业的发展提供较清晰的思路和支持。

The analysisof the development mode based on cross-border e-commerce

At present, the rapid development of cross-border e-commerce brings new opportunities and challenges to the international trade. From the beginning with the development trend of international e- commerce and by, combing China cross-border electronic commerce development present situation, this paper proposes the countermeasures and measures of the problems encountered, in order to promote further the development of China cross-border e-commerce. At present the biggest problem encountered in the industry is how to win the trust of consumers. Localization of the marketing plan will improve further this situation. Analysis of development trend of cross-border business and development mode in cross-border e- commerce will become a practical guiding significance, provide a clear thinking and support for the development of cross-border e-commerce enterprises, small and medium-sized enterprises of our country.