| 用价值链指导竞争策略的调整 |
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| 引用本文： | 柳荣梦. 用价值链指导竞争策略的调整[J]. 电子质量, 2003, 0(2): 52-54,58 |
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| 作者姓名： | 柳荣梦 |
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| 作者单位： | 赛宝认证中心 |
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| 摘 要： | 本文用“价值创造”理论，通过对公司价值活动进行价值链分析，试图重构公司的价值链，采用成本优势与差异优势整合的策略，指导公司竞争策略的调整，为公司创造竞争的优势
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| 关 键 词： | 价值链 企业竞争 竞争策略 重构价值链 |
Use value chain to instruct the adjustment of competition strategy |
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| LIU Rong-meng CEPREI. Use value chain to instruct the adjustment of competition strategy[J]. Electronics Quality, 2003, 0(2): 52-54,58 |
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| Authors: | LIU Rong-meng CEPREI |
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| Affiliation: | LIU Rong-meng CEPREI |
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| Abstract: | Adopting theory of value creating, the essay intends to re-construct the company's value chain through value chain analysis of its activities, and instruct the adjustment of competition policy to create competition advantages for it under the policy of integrating cost advantage and distance advantage. |
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| Keywords: | value chain theory of value creating competition strategy competition advantages |
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