体验营销模式下历史性商业建筑改造设计研究

本文基于体验经济和体验营销的相关理论，分析体验营销模式在哈尔滨秋林公司环境改造中的作用．提出改造设计所应遵循的三个主要原则．据此对秋林老店地下一层需要改造的重要元素进行分析，制定体验情境改造设计方案．以进一步对历史性商业建筑营销环境的改造方法进行探索

STUDY ON TRANSFORMATION DESIGN FOR HISTORIC COMMERCIAL BUILDINGS UNDER EXPERIENCE MARKETING MODE

Based on some theories of experience economy and experience marketing, this paper analysis the roles of experience marketing model in transformation design of Qiulin old store environment. The paper also proposes three important principles which the transformation design needs to be followed： import principle, protection and renewal principle, and reflect principle. Accordingly the three principles, the paper analysis some important elements in transformation design of basement of Qiulin old store, and brings experience situational transformation design and introductions. The design explores a new solution for marketing environment transformation of our historic commercial building.