| 突破性产品的价值机会分析——以Zippo与普通打火机的比较为例 |
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| 引用本文： | 杨晓丹,万莉,卢晓琴.突破性产品的价值机会分析——以Zippo与普通打火机的比较为例[J].包装工程,2007,28(1):163-165. |
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| 作者姓名： | 杨晓丹 万莉 卢晓琴 |
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| 作者单位： | 南昌大学,南昌,330029;南昌大学,南昌,330029;南昌大学,南昌,330029 |
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| 摘 要： | 突破性产品能够使用户在使用该产品的过程中获得可以享受的消费体验,这种消费体验的获得实际上来自于产品所体现的价值.通过Zippo和普通打火机的价值机会比较分析,了解企业开发新产品时瞄准的价值机会,有助于企业开发出满足消费体验的突破性产品.
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| 关 键 词： | 突破性产品 价值机会分析 Zippo 消费体验 |
| 文章编号： | 1001-3563（2007）07-0163-03 |
| 修稿时间： | 2006-02-24 |
Value Opportunities Analysis of Breakthrough Product:Taking the Example of the Comparison between Zippo Lighter and the Common One |
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| YANG Xiao-dang,WAN Li,LU Xiao-qin.Value Opportunities Analysis of Breakthrough Product:Taking the Example of the Comparison between Zippo Lighter and the Common One[J].Packaging Engineering,2007,28(1):163-165. |
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| Authors: | YANG Xiao-dang WAN Li LU Xiao-qin |
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| Affiliation: | Nanchang University, Nanchang 330029, China |
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| Abstract: | The breakthrough product can bring an enjoyable consumption experience for consumer in the process of using the product, which comes from the product value. The value opportunities of Zippo and ordinary lighter was compared and analyzed. The value opportunity an enterprise aims at when developing new product was discussed to help to develop breakthrough product satisfying consumption experience. |
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| Keywords: | Zippo |
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