创新RFID商业模式 促进RFID技术应用

随着EPC的UHF电子标签的核心标准被确认为正式的国际标准,欧美日等发达国家迈入了RFID的普及阶段。我国在这种情况下,最主要的工作就是创新RFID的商业模式,拓展RFID的应用领域。本文首先分析了RFID行业的发展瓶颈之首是商业模式,明确指出我国中低频段的应用模式已经较为成熟,但是超高频的应用模式需要创新。本文还具体的分析了零售业、通信业、移动通信业等行业在RFID应用上的发展潜力和创新点。最后还强调了RFID的成功应用需要达到数据、报文和流程的三大标准化。

RFID Innovative Business Models for RFID Application

As the UHF RFID core standards of EPC are recognized as the formal international standards,in European,the United States,Japan and other developed countries,RFID comes into popularization.In such circumstances,the most important task for RFID in China is to realize the innovation of the business models and expand the application fields.This paper analyzes that the biggest bottleneck of RFID is business model,and points out that the application of medium-and- low frequency mode has been mature,but the application of ultra-high frequency mode still needs innovation.This paper also analyzes the potential development and innovations of RFID application in retail,communications,Mobile communications and other industries.At last,it emphasizes that the successful application of RFID needs data,message and processing standardization.