| 案例教学在高职市场营销教学中的应用与探索 |
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| 引用本文： | 武文珍.案例教学在高职市场营销教学中的应用与探索[J].沙洲职业工学院学报,2007,10(1):47-50. |
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| 作者姓名： | 武文珍 |
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| 作者单位： | 沙洲职业工学院,江苏,张家港,215600 |
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| 摘 要： | 以高等职业教育为出发点,分析了案例教学方式在高职市场营销教学中对学生各方面能力培养的作用,论述了高职市场营销应用案例教学的主要实施步骤和具体应用,并对实施高职市场营销案例教学的条件进行了简要阐述.
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| 关 键 词： | 高职 市场营销 案例教学 |
The Application and Exploration on the Case Study in Polytechnical Marketing Teaching |
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| WU Wen-zhen.The Application and Exploration on the Case Study in Polytechnical Marketing Teaching[J].Journal of Shazhou Polytechnical Institute of Technology,2007,10(1):47-50. |
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| Authors: | WU Wen-zhen |
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| Affiliation: | WU Wen-zhen |
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| Abstract: | This article,based on the polytechnical education,analyses the effect of case study in polytechnical marketing teaching,which contributes to building up various abilities of the students,and elaborates the implementating steps and concrete application of the case study in polytechnical marketing teaching.Besides,this paper concisely discusses the conditions on which the case study in polytechnical marketing teaching depends. |
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| Keywords: | polytechnical teaching marketing case study |
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