A stop-smoking telephone help line that nobody called |
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Authors: | RE Glasgow H Lando J Hollis SG McRae PA La Chance |
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Affiliation: | Oregon Research Institute, Eugene 97401. |
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Abstract: | The purpose of this study was to evaluate the reach of a smoker's hotline that provided a variety of services to over 2100 health maintenance organization members. Formative evaluation procedures identified topics of concern, and repeated promotions advertised the service via multiple channels. Excluding a special giveaway promotion, an average of less than three calls per month were made during the 33 months of operation. To be cost-effective, smoker's hotlines should be offered to large populations and should be consistently and intensively publicized. |
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