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Collectivism-individualism in everyday social life: The middle kingdom and the melting pot.
Authors:Wheeler  Ladd; Reis  Harry T; Bond  Michael H
Abstract:Used the Rochester Interaction Record (RIR) to investigate the effects of individualism–collectivism on everyday social interaction. Triandis (in press) defined collectivism as placing great emphasis on (a) the views, needs, and goals of the in-group rather than of oneself, (b) social norms and duty defined by the in-group rather than behavior to get pleasure, (c) beliefs shared with the in-group rather than beliefs that distinguish oneself from in-group, (d) great readiness to cooperate with in-group members, and (e) intense emotional attachment to the in-group. University students in the United States, an individualistic country, and Hong Kong, which is highly collectivistic, maintained the RIR for 2 weeks. Consistent with predictions, the Hong Kong students had longer but fewer interactions (half as many) with fewer people, had a higher percentage of group and task interactions, and indicated greater self- and other-disclosure. (PsycINFO Database Record (c) 2010 APA, all rights reserved)
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