纯鲜果汁,增长喜人 |
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引用本文: | 欧睿信息咨询(上海)有限公司. 纯鲜果汁,增长喜人[J]. 中国食品工业, 2006, 0(1): 56-58 |
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作者姓名: | 欧睿信息咨询(上海)有限公司 |
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作者单位: | 欧睿信息咨询(上海)有限公司 |
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摘 要: | <正>在全球背景下,非浓缩还原100%果汁(NFC果汁)是软饮料行业内相对较小的一个种类。与其他果汁饮料相比,由于其零售价相对较高,因此在许多国家被当作高档产品。欧睿信息咨询有限公司(EuromonitorInternational)最近的调研结果反映了这一点,同时也反映了NFC果汁销售量和销售额的悬殊——NFC果汁占全球果汁销售总量的10%、销售总额的14%。欧睿信息的研究显示,1997年至2004年间,全球范围内的NFC果汁市场发展迅猛,销售量和销售额增长率分别为68%和64%,大大超过了同期果汁行业的总增长率
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关 键 词: | 鲜果汁 全球范围 信息咨询 NFC 饮料行业 果汁饮料 高档产品 有限公司 市场发展 销售额 |
Purely Fresh Fruit Juice, Increasing Gratifyingly |
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Abstract: | Under the whole world background, NFC fruit juice is one little category relatively in soft drink trade. Compared with other fruit drink, since its retail price is relatively high, it is regarded as the top-grade products in a lot of countries. Health trend is the main factor promoting demand of NFC fruit juice increasing. Consumers pursue containing natural composition and healthy products of less sugar constantly. Compared with soda drink, NFC fruit juice is relatively low in candy content, so become one of choices for the consumers with health consciousness day by day. |
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