包装设计中的视觉流程设计

包装设计是对制成品的容器及其包装的构筑外观进行的设计.是连接生产与消费之间的一种融合"科学技术"与"艺术思想"的企业行为.作为以传达商品信息为机能的包装设计,有着自己的视觉流程和运动法则.文中从包装设计中视觉流程的概念出发,对其设计原则及方法进行了分析,阐述了视觉流程设计应用于包装设计中,是符合人们认知过程中的心理顺序和思维发展顺序的,并能使设计产品获得最佳的视觉映象.

The Visual Technological Process Design in Package Design

Package designing is a process to design the containers and to decorate the exterior of package which could be considered as a business behavior to merge technology with artistic ideas. As a means to transmit package design, it has its own visual technological process and moving principles. This paper analyzes the design principles and the concept of visual technological process, then discuses the visual technological process design applying to package design, and being consist with people mental orderly or ideology orderly when people cognition procedure, achieve to best image of products,