| 论广告注意率 |
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| 引用本文： | 鲁海峰. 论广告注意率[J]. 徐州工程学院学报, 2003, 0(1) |
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| 作者姓名： | 鲁海峰 |
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| 作者单位： | 徐州工程学院(筹) 江苏徐州 |
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| 摘 要： | 大楼倒塌、飞机失事所造成的损失,是人们所关注的,事发之后,人们往往不息一切代价追根求源,因为这些都是会造成巨大经济损失的。然而广告的投入失误,往往也给一个企业造成几十万、几百万甚至上亿元的损失,却常常被人们忽视。因为很多人认为广告的效果达成过程中有很多不可控的因素。其实经过科学化的运作,广告投入失误这一“灾难”是可以尽量避免的。
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| 关 键 词： | 广告 广告有效性 广告关注率 到达率 |
The Rate of Attention on Advertisements |
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| Lu Hai-feng. The Rate of Attention on Advertisements[J]. Journal of Xuzhou Istitute of Technology, 2003, 0(1) |
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| Authors: | Lu Hai-feng |
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| Abstract: | People may pay much attention on accidents and want to find the causes because those accidents can bring them a lot of loss. However, most of people neglect the loss of advertisement due to many uncontrollable elements in the process of achieving its aim. Actually, this kind of loss can be avoid through the scientific methods. |
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| Keywords: | Advertisement Efficiency of advertisement The rate of attention on advertisement |
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