| A Study of Target Market and Administration Tactics of Advertisement Letter Service |
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| 作者姓名： | Li Xuedong |
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| 作者单位： | Department of Postal Communication Management Shijiazhuang Postal College，Shijiazhuang 050021. P. R. China |
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| 摘 要： | ＡＳｔｕｄｙｏｆＴａｒｇｅｔＭａｒｋｅｔａｎｄＡｄｍｉｎｉｓｔｒａｔｉｏｎＴａｃｔｉｃｓｏｆＡｄｖｅｒｔｉｓｅｍｅｎｔＬｅｔｔｅｒＳｅｒｖｉｃｅ￥ＬｉＸｕｅｄｏｎｇ（ＤｅｐａｒｔｍｅｎｔｏｆＰｏｓｔａｌＣｏｍｍｕｎｉｃａｔｉｏｎＭａｎａｇｅｍｅｎｔＳ...
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A Study of Target Market and Administration Tactics of Advertisement Letter Service |
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| Li Xuedong.A Study of Target Market and Administration Tactics of Advertisement Letter Service[J].The Journal of China Universities of Posts and Telecommunications,1996(2). |
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| Authors: | Li Xuedong |
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| Abstract: | in this paper, advertisement service markets are sorted out from two respects, and divided intosegments on two dimensions. Based on the discussion about competitive ability of advertisement letterservice in every market segment, markets are divided into three grades. In the end, the market allocationand some key administration taCtics about advertisement letter service are discussed. |
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| Keywords: | s: advertisement letter target market administration tactics |
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