| 童装消费群体的识辨及营销策略 |
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| 引用本文： | 胡守忠. 童装消费群体的识辨及营销策略[J]. 上海工程技术大学学报, 1998, 12(3): 54-59 |
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| 作者姓名： | 胡守忠 |
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| 作者单位： | 上海工程技术大学科研处!上海200336 |
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| 摘 要： | 从目前我国童装市场状况及其儿童生理和消费心理的角度，对童装企业的营销策略提出一些看法。
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| 关 键 词： | 服装 市场 营销策略 童装 消费群体 |
IDENTIFICATION OF CHILDREN''''S WEAR CONSUMERS AND STRATEGY TO PROMOTE SALES |
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| Hu Shouzhong. IDENTIFICATION OF CHILDREN''''S WEAR CONSUMERS AND STRATEGY TO PROMOTE SALES[J]. Journal of Shanghai University of Engineering Science, 1998, 12(3): 54-59 |
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| Authors: | Hu Shouzhong |
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| Affiliation: | Hu Shouzhong |
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| Abstract: | Based on the study of the current conditions of children's wear market in our country and children's physioloy and their consuming psychology, this article has infroduced some stratesy for children's wear enferprises to promote their sales. |
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| Keywords: | Garments Market Strategies |
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