| Abstract: | Provides the clearest evidence to date for 2 distinct person evaluation processes: 1 based on liking for person attributes and 1 based on social categorization. The processes were induced by stimulus design and experimenter suggestion. An idiographic technique was developed to empirically distinguish between the processes, whereby Ss categorized stimuli as they saw fit and indicated their liking for person attributes (personality traits) and social categories (academic majors). Both idiographic and nomothetic evidence for 2 evaluation processes was obtained. Also, individual differences and stable normative patterns were observed in how stimulus persons were categorized. Contrary to expectation, the degree of fit of stimulus to schema did not relate to the degree to which evaluations were category based. Implications for models of evaluation processing and directions for future research are discussed. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
