| 广告设计中的图形语言 |
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| 引用本文： | 秦春晓,冯艺. 广告设计中的图形语言[J]. 包装工程, 2005, 26(1): 176-177 |
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| 作者姓名： | 秦春晓 冯艺 |
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| 作者单位： | 1. 南昌航空工业学院,南昌,330036
2. 江西省科技师范学院,南昌,330013 |
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| 摘 要： | 文中通过图形语言表达的3个方面:即准确性、创意性与简洁性,阐述了好的创意须依托好的图形得以实现,从而证明了图形语言是广告设计表达的重要手段.以求与同行们一起在利用图形语言表达广告创意上进行深入探讨.
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| 关 键 词： | 图形语言 创意 简洁 |
| 文章编号： | 1001-3563(2005)01-0176-02 |
| 修稿时间： | 2004-09-12 |
Graphic Language in the Design of Advertisements |
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| Abstract: | It was expatiated that a good idea has to be expressed by graphic from the three aspects of graphic language, the accuracy, the creativity and the concision. It was proved that graphic language is a crucial means for advertisement design. |
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| Keywords: | Graphic language Creativity Concision |
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