婴幼儿玩具多元通道走出新天地 |
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引用本文: | 张嘉雄.婴幼儿玩具多元通道走出新天地[J].中外玩具制造,2011(10):12-12,14,16. |
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作者姓名: | 张嘉雄 |
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作者单位: | 《中外玩具制造》编辑部; |
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摘 要: | 针对0~3岁儿童发育与成长需求开发的婴幼儿玩具,近年,不管在盈利空间、渠道模式还是发展前景上都有不俗表现。让广大玩具与婴童用品厂商青睐有加。厂商们谙熟和把握了80、90后新生代父母们“只求好,不怕贵”的消费心态,并通过很好的导购服务“俘虏”了这批消费者。
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关 键 词: | 婴幼儿 玩具 通道 儿童发育 发展前景 消费者 新生代 厂商 |
New Territory Carved out through Multiple Sales Channels |
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Abstract: | Baby toys aiming a t development of little kids from 0 to 3 years old have registered good growth in profit market,sales network and future prospect.The category is in both toymakers and baby products makers good graces.Knowing well the mind of new-generation young parents,who are seeking good products and neglect price tag,makers and distributors capture them with excellent sales guidance service. |
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