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First impressions: A multicultural content analysis of professional psychology program Web sites.
Authors:Bidell  Markus P; Ragen  Julia K; Broach  Carl D; Carrillo  Elizabeth A
Abstract:With the ascension of the Internet as an information resource, Web sites are likely to be the first exposure applicants have to specific programs. The authors evaluated professional psychology program Web sites for ethnic and sexual orientation minority content, discovering that diversity content of Web sites was considerably less than in previously examined paper application materials. Clinical psychology programs were more likely to state a commitment to diversity training while counseling psychology programs were more likely to state a diversity minor/track. School psychology programs had the lowest diversity content on their Web pages. This article explores how graduate psychology program Web sites communicate multicultural information and offers recommendations on using the World Wide Web as a cost-effective tool to attract a diverse student body. (PsycINFO Database Record (c) 2010 APA, all rights reserved)
Keywords:ethnic minority  lesbian/gay/bisexual  World Wide Web  application materials  diversity content  clinical psychology  counseling psychology  graduate psychology programs  professional psychology
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