"文字"在标志设计中的运用

归纳和阐述了"文字"在标志中运用的基本形式--以拉丁文为主的、以中文为主的、以阿拉伯数字为主的和以字母组合为主的标志形式.结合具体实例,论述了通过特定的形象符号传递企业的经营理念、经营内容、企业文化内涵等要素,达到传播信息目的.使接受者在视觉心理上产生联想,传达设计的内容与任务.

Application of Characters in Sign Design

The basic forms of "characters" used in signs were summed up and expounded,namely,Latin-based sign forms,Chinese character-based sign forms,Arabic number-based sign forms,and letter combination-based sign forms.Combined with concrete living examples,key elements were discussed such as management concept,management content,and cultural connotation of the enterprise conveyed through special figurative symbols so as to achieve the purpose of spreading information,enabling the receiver to have association in the visual mentality and passing on the design content and task.