房地产品牌价值评估

当前对房地产价值的计量基本上都集中于其物质形态,而忽略了品牌所带来的价值.文中针对房地产品牌评估不同于一般无形资产的特殊性,采用系统分析的观点,在超额收益法的基础上将模糊集合论的思想和方法引入评估过程,建立评估的系统模型,最后给出实例验证,并对模型的应用做出评价.

Real Estate Brand Evaluation

At present, in the evaluation process of the real estate value the material form is mainly concentrated on, while the value brought by the real estate brand are usually neglected. In this paper, considering the particularity of the real estate brand evaluation, the method of network analysis is adopted. In the evaluation process, the evaluation method of excess income law are developed by leading the thoughts and methods of the fuzzy set theory, and a systematic assess model is found. Then, an example is given as illustration. At last, the appraise about the application of the model is made.