中国家纺市场现状分析及发展方向探索

在我国,家纺业是民生产业,在保持经济增长、建设生态文明等方面发挥着举足轻重的作用。但是,家纺行业的产品创新力还较为薄弱。随着消费升级加速进行,谁能给消费者提供功能更好、体验更加舒适的产品,谁就能抓住未来的家纺市场,因此新产品开发刻不容缓。从目前国内各大品牌企业主推的新产品来看,新产品的开发多以功能性添加为主,这些新产品的真实效果以及可靠性都有待进一步验证。通过对家纺市场产品开发的主要方向分析以及对国内外纤维材料产品开发资料的调研,针对产品开发提出了相关的看法和建议。

Analysis on the current situation and exploration on development direction of Chinese home textile market

Spinning industry is a people’s livelihood industry in our country,which plays an important role in maintaining economic growth and building ecological civilization,but the innovation power of the whole home textile industry is still relatively weak.As the consumption upgrade accelerates,whoever provides consumers with better functional,more comfortable experience of the product,seizes the future home textile market,so the development of new products is urgent.In view of the new products promoted by major domestic brand enterprises,the development of new products is mainly based on functional addition,and the true effect and reliability of these new products need to be further verified.Main directions of product development in home textile market.Analysis,as well as the domestic and foreign fiber material product development data research,puts forward relevant views and suggestions for product development.