服装出口企业跨境电商贸易面临的问题与转型策略

服装出口企业跨境电商贸易目前正发展火热,它借助大量信息化技术产业内容与电子商务迅猛发展,已经形成规模,并成为我国外贸进出口体系建设新的利润增长点。探究了跨境电商贸易与服装出口企业的相互关系,特别针对纺织服装贸易企业的跨境电商出口问题进行深入分析研讨,总结出纺织服装贸易出口企业开展跨境电商贸易转型的有效对策。

Problems and transformation strategies of cross-border E-commerce trade of garment export enterprises

The cross-border e-commerce trade of garment export enterprises is developing rapidly.With the help of a large number of information technology industry content and e-commerce,it has formed a scale and become a new profit growth point for the construction of China’s foreign trade import and export system.Explores the relationship between cross-border e-commerce trade and garment export enterprises,especially analyzes and discusses the cross-border E-commerce export problems of textile and garment trade enterprises,and summarizes the effective countermeasures for textile and garment export enterprises to carry out cross-border e-commerce trade transformation.