| 近期浦项制铁战略措施研究 |
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| 引用本文： | 吴磊,庄盛. 近期浦项制铁战略措施研究[J]. 冶金信息导刊, 2012, 0(3): 68-70,63 |
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| 作者姓名： | 吴磊 庄盛 |
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| 作者单位： | 上海科学技术情报研究所,上海200031 |
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| 摘 要： | 2011年，在很多钢铁商减产的情况下，浦项制铁却创出有史以来最高的生产、销售记录。究其原因，浦项制铁针对全球低迷经济形势所采取的一些战略性措施对其保持业绩起到了关键作用，包括：坚持钢铁主业，从各角度降低成本提高盈利；控制投资速度和风险，依靠实时管理把握执行的最佳时期；坚持“同伴成长计划”创造产业链的共同盈利；不断创新改进每一个环节等。
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| 关 键 词： | 浦项 钢铁 企业经营 战略 |
RESEARCH ON RECENT STRATEGIC MEASURES OF POSCO |
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| Wu Lei Zhuang Sheng. RESEARCH ON RECENT STRATEGIC MEASURES OF POSCO[J]. Metallurgical Information Review, 2012, 0(3): 68-70,63 |
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| Authors: | Wu Lei Zhuang Sheng |
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| Affiliation: | Wu Lei Zhuang Sheng (Institute of Scientific ＆ Technical Information of Shanghai Shanghai 200031) |
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| Abstract: | In 2011, most global steel manufacturers reduced production, but POSCO established its highest ever production and sales records. For the reason, some strategic measures adopted by POSCO for dealing with the global economic malaise had played a key role, including： adhering to the steel business, reducing the cost and improving the profit; controlling the investment speed and risk, grasping the optimal execution period based on real-time management; insisting the ＂companion growth plans＂ to improve the common profit of the industrial chain; constant innovating in each link, etc. |
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| Keywords: | POSCO steel business operation strategy |
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