| 基于聚类分析的客户细分研究 |
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| 引用本文： | 季越江,吕佳.基于聚类分析的客户细分研究[J].办公自动化,2009(8). |
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| 作者姓名： | 季越江 吕佳 |
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| 作者单位： | 无锡科技职业学院软件与服务外包学院; |
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| 摘 要： | 本文应用数据挖掘技术中的聚类分析,进行对客户细分的研究。介绍了K平均算法和K平均算法在客户细分中的应用,并提出了客户价值、消费特征和人口特征三个维度应是客户细分的主要内容。
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| 关 键 词： | 聚类分析 客户细分 三维分析 |
Study on the Customer Segmentation Based on Cluster Analysis |
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| ji Yuejiang LvJia.Study on the Customer Segmentation Based on Cluster Analysis[J].Office Automation,2009(8). |
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| Authors: | ji Yuejiang LvJia |
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| Affiliation: | Wuxi Professional College of Science and Technology School of Software and Service Outsourcing Wuxi 214028 |
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| Abstract: | This article works on the study of customer segmentation using data mining technology and introduces K-means algorithm and the application of K-means algorithm.It also points out that the main contents of customer segmentation consist of customer value,consumption characteristics and population characteristics. |
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| Keywords: | Cluster analysis Customer segmentation Three-dimensional analysis |
| 本文献已被 CNKI 等数据库收录！ |
