| 浅谈电力市场竞争与营销策略 |
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| 引用本文： | 杨辉. 浅谈电力市场竞争与营销策略[J]. 宁夏电力, 2005, 0(Z1): 294-296 |
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| 作者姓名： | 杨辉 |
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| 作者单位： | 银川供电局,银川市,750002 |
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| 摘 要： | 把市场营销的理念引入电力企业中,是社会的需求和市场竞争的需要.针对当前电力市场的供求变化,结合未来的发展,在电力企业中实施积极有效的营销策略对电力体制改革有重要的促进意义.
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| 关 键 词： | 电力企业 买方市场 市场营销模式 |
| 文章编号： | 1672-3643(2005)ZK-0294-03 |
| 修稿时间： | 2005-06-09 |
Discussion on the competition and marketing management strategy of electric power market |
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| YANG Hui. Discussion on the competition and marketing management strategy of electric power market[J]. Ningxia Electric Power, 2005, 0(Z1): 294-296 |
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| Authors: | YANG Hui |
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| Affiliation: | Yinchuan 750002 |
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| Abstract: | Aims at the change of supply and demand for electric power market, combines with the development of future, points out to carry into execution the active and available marketing management strategy has important accelerating meaning for electric power enterprises. |
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| Keywords: | electric power enterprises purchaser market marketing management mode for market |
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