| 网络营销的本土化 |
| |
| 引用本文： | 卢业学,李安平. 网络营销的本土化[J]. 湖南工业大学学报, 2003, 17(6) |
| |
| 作者姓名： | 卢业学 李安平 |
| |
| 作者单位： | 1. 中南财经政法大学,湖北,武汉,430064
2. 武汉钢铁公司技术中心,湖北,武汉,430080 |
| |
| 摘 要： | 阐述了网络营销的内涵、特点及其对传统营销的影响,指出了中国在引进网络营销时对其理论核心与操作关键未能进行完整准确地把握。提出了在网络营销的本土化中,理论研究与实践操作需要解决的三大课题——谁可以进行网络营销,网络营销的硬件、软件条件,如何进行网络营销。
|
| 关 键 词： | 网络营销 本土化 电子商务 计算机网络 |
Localization of E-Marketing |
| |
| LU Ye-xue.LI An-ping. Localization of E-Marketing[J]. Journal of Hnnnan University of Technology, 2003, 17(6) |
| |
| Authors: | LU Ye-xue.LI An-ping |
| |
| Abstract: | On the analysis of the implications and characteristics of e-marketing and its impacts on conventional marketing, it points out that the key meanings of theory and operation of e-marketing are not understood completely and accurately. Three major issues-who, with what and how to do in the localization of e-marketing should be considered firstly. |
| |
| Keywords: | e-marketing localization e-business computer network |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
