| 广告传播的信息使用策略 |
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| 引用本文： | 王志. 广告传播的信息使用策略[J]. 湖南工业大学学报, 2003, 17(6) |
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| 作者姓名： | 王志 |
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| 作者单位： | 株洲工学院,传播系,湖南,株洲,412008 |
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| 摘 要： | 广告是一个信息传播的心理过程。广告主通过使用一定的信息策略,可以对广告传播的效果加以控制。从大量优秀广告中归纳出来的信息使用方式,可视为广告信息传播的策略模式。
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| 关 键 词： | 广告传播 信息使用 策略 |
Information Tactics in Advertisement Communication |
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| WANG Zhi. Information Tactics in Advertisement Communication[J]. Journal of Hnnnan University of Technology, 2003, 17(6) |
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| Authors: | WANG Zhi |
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| Affiliation: | Department of Communication Zhuzhou Institute of Technology .Zhuzhou 412008. China |
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| Abstract: | Advertisement is a psychological process of information communication. The advertiser can control advertisement communication result by using some information tactics. Ways information is delivered are summed up from excellent examples of advertisement which can be regarded as tactics model of advertisement information communication. |
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| Keywords: | advertisement Information transfer tactics |
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