Does genre type influence choice of video platform? A study of college student use of internet and television for specific video genres |
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| Authors: | Jiyoung Cha |
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| Affiliation: | Film and Video Studies, College of Visual and Performing Arts, George Mason University, 4400 University Drive MS 3E6, Fairfax, VA 22030, United States |
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| Abstract: | With the introduction of multichannel video programming distributors and different types of video platforms, consumers have more choices of channels and platforms than ever. Specifically, the present study focuses on television and the Internet as video platforms. |
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| Keywords: | Online video Television Genre Internet Uses and gratifications Video platform |
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