全媒体时代传统媒体与新媒体的深度融合

科学技术的发展与应用,使得媒体行业发生了极大变化,同时也促使当今社会迈入了全媒体时代。在这一发展形势下,传统媒体受到了较大冲击,由此新媒体逐渐兴起。面对这种情况,传统媒体若想获得长远发展,就要做到与时俱进,针对自身存在的问题,与新媒体进行有效融合,以此弥补传统媒体的不足。然而,传统媒体与新媒体的融合还处在表面,并没有实现深度融合,就这一问题进行分析。

The deep Integration of Traditional Media and New Media in the Era of Omnimedia

With the development and application of science and technology,the media industry has undergone great changes,and the current society has stepped into the era of omnimedia.Under this development situation,the traditional media has been greatly impacted,and the new media has gradually emerged.Faced with this situation,if traditional media want to achieve long-term development,they should keep pace with the times and integrate with new media effectively according to their own problems,so as to make up for the shortcomings of traditional media.However,the integration of traditional media and new media is still on the surface and has not achieved a deep integration.The paper analyzes this problem.