大数据背景下传统媒体与新媒体融合发展之路

新媒体对广播电视等传统媒体带来了极大的冲击,为保持传统媒体的社会影响力,在创新媒体形式的同时,必须厚植传统媒体的优势,引导新媒体的健康发展,充分发挥二者在精神文明建设中的积极作用。

Way of Integrated Development of Traditional Media and New Media Under the Background of Big Data

The appearance of new media brings great impact on traditional media such as radio and television.In order to maintain the social influence of the traditional media,we should not only innovate the forms of the media,but also deepen the advantages of traditional media,guide the healthy development of new media,and give full play to their positive role in the construction of spiritual civilization.