| 活力28为何活力不再 |
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| 引用本文： | 曾朝晖,王逸凡.活力28为何活力不再[J].日用化学品科学,2004,27(12):11-14. |
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| 作者姓名： | 曾朝晖 王逸凡 |
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| 作者单位： | 北京蔚蓝远景营销顾问机构,北京,100029 |
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| 摘 要： | 论述了活力28创业及品牌曾经在市场上的辉煌与衰败的过程。分析了活力28衰败的原因。揭示了民族品牌生存的艰辛及存在的弊端。指出活力28重出江湖后将面临着更大的竞争。
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| 关 键 词： | 品牌效益 活力28品牌 市场竞争 中国 日用化学品 洗衣粉 |
| 文章编号： | 1006-7264(2004)12-0011-04 |
| 修稿时间： | 2004年10月20 |
Why the charms of Pewer 28 do not exist no longer |
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| ZENG Chao-hui,WANG Yi-fan.Why the charms of Pewer 28 do not exist no longer[J].Detergent & Cosmetics,2004,27(12):11-14. |
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| Authors: | ZENG Chao-hui WANG Yi-fan |
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| Abstract: | The start and the process of the resplendence and the downfall of Power 28 brand in the market are related here.The causation of downfall of Power 28 is analyzed.The existing hardship and the disadvantage of national brand are opened out.It is pointed out that the even more severity competition will be faced by Power 28 after its reappearance. |
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| Keywords: | brand Power 28 market competition |
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