基于Kano模型的中国非遗文创设计需求研究

目的 近年来，我国非物质文化遗产日益受到重视，探索中国非物质文化遗产的活态遗产传承路径和方法成为重要的研究领域。然而，目前设计师用于需求研究的工具和方法受到主观性的显著影响，因此使用定量方法来探索用户需求。方法 通过KJ法对初步访谈要素数据进行定性分析，并确定最终的一级和二级需求，使用Kano模型对分散的用户需求进行需求类型的运算和归纳。结论 形成非遗当代化的用户需求模型，并对其中各项进行了解释说明，通过需求模型的构建揭示了当代非遗文创的用户需求项和关系脉络，为非遗文创转化的设计实践过程提供一定的指导作用和借鉴价值。

Design Requirements of Cultural and Creative Products Derived from Chinese Intangible Cultural Heritage Based on the Kano Model

In recent years, China''s intangible cultural heritage has increasingly come into the spotlight, and the exploration of the pathways and methods for its living heritage transmission turns into a significant area of research. However, the tools and methods currently employed by designers for requirement research are seriously influenced by subjectivity, thereby highlighting the necessity to implement quantitative methods for a more accurate exploration of user requirements. The preliminary interview element data were qualitatively analyzed by the KJ method, and the final primary and secondary requirements were identified. The scattered user requirements were arithmetically and summarized by the Kano model for the types of requirements. Finally, a user requirement model for the modernization of intangible cultural heritage is formed, and each item is explained. Through the construction of the requirement model, the user requirement items and the relationship context of contemporary intangible cultural heritage are revealed, which provides certain guidance and reference for the design practice of the transformation of intangible cultural heritage.