用户体验视角下的文创产品互动设计研究

目的 基于用户体验视角探究文创产品的设计，尤其是探索文创产品的互动性设计策略，以优化文创设计，创造能更符合用户需求、更好地满足用户体验的产品。方法 采用文献资料法对当前用户体验视角下的文创产品研究现状展开研究，并采用案例法进一步了解基于用户体验的文创设计成功案例，为设计提供参考。结论 用户体验包括感官体验、行为体验、情感体验、思考体验和关联体验，文创产品设计应该关注用户体验，设计符合用户需求的、具有互动性的文创产品。

Interactive Design of Cultural and Creative Products from the Perspective of User Experience

The work aims to explore the design of cultural and creative products from the perspective of user experience, especially the interactive design strategy of cultural and creative products, in order to optimize cultural and creative design and create products that better meet user needs and user experience. The literature method was used to study the current research status of cultural and creative products from the perspective of user experience, and the case method was used to further understand the successful cases of cultural and creative design based on user experience, so as to provide reference for design. User experience includes sensory experience, behavioral experience, emotional experience, thinking experience and related experience. The design of cultural and creative products should follow the user experience to design interactive cultural and creative products that meet user needs.