回收率奖惩机制对推动电商平台循环快递包装应用的影响

目的 针对循环快递包装市场占有率低的问题，建立有效的回收率奖惩机制，促使电商平台使用循环快递包装。方法 考虑一次性快递包装和循环快递包装的替代性，在快递包装制造商回收模式下，建立无政府奖惩和有政府奖惩情形下电商平台的快递包装成本模型和快递包装制造商销售与回收循环快递包装的利润模型，分析政府奖惩机制对电商平台使用循环快递包装的比例、循环快递包装价格、循环快递包装回收率的影响。结果 回收率奖惩机制可以提高循环快递包装的回收率和电商平台使用循环快递包装的比例，降低循环快递包装的价格。结论 回收率奖惩机制有利于促进电商平台增加循环快递包装的使用比例，推动循环快递包装的规模化应用。

Effect of Reward-punishment Mechanism of Recycling Rate on Promoting the Application of Reusable Express Packaging on E-commerce Platform

The work aims to establish an effective recycling rate reward-punishment mechanism in view of the low market share of reusable express packaging, to promote the use of reusable express packaging on the e-commerce platform. Considering the substitution of disposable and reusable express packaging, the express packaging cost model of e-commerce platform and the profit model of the express packaging manufacturer for selling and recycling reusable express packaging were established under the conditions with and without rewards and punishments, and the effect of the government reward-punishment mechanism on the proportion of reusable express packaging used by the e-commerce platform, the price and the recycling rate of reusable express packaging was analyzed. The reward-punishment mechanism for recycling rate could increase the recycling rate of reusable express packaging and the proportion of reusable express packaging used by the e-commerce platform, and reduce the price of reusable express packaging. The reward-punishment mechanism for recycling rate is conducive to promoting the e-commerce platform to increase the proportion of use of reusable express packaging and drive the scale application of reusable express packaging.