形状文法审美下的七曲山文昌文化之纹样衍生设计研究

目的 为促进七曲山景区文昌文化和景区自然资源的可持续性发展，提高景区文化宣传价值和经济价值，建立景区文化自信，提出一种基于形状文法的纹样衍生设计方案。该方案既包含形状文法的秩序之美，又融合景区的自然特征，可与景区相关产品设计进行有机融合，形成特色文创产品。方法 筛选、整理、分析素材，形成感性词汇。结合文昌文化特征元素及关联传统纹样设计图元因子，并运用用户感知评价、层次分析矩阵等进行图元因子排序。随后，运用形状文法设计纹样创新图案，以相关文创产品进行设计验证。结论 纹样方案包含七曲山景区特征，拓展了形状文法审美外延，形成秩序与自由的对比之美。该方案可有机融合于景区文创产品设计中，从而有效宣传景区文化，提高旅游和经济价值。

Pattern Derivative Design of Qiqu Mountain's Wenchang Culture under Shape Grammar Aesthetics

The work aims to propose a pattern derivation scheme based on shape grammar to promote the sustainable development of Wenchang culture and the protection of natural resources in Qiqu Mountain Scenic Area, improve the economic and industrial value and cultural publicity value of the scenic area and contribute to the culture confidence of the scenic area. This scheme does not only contain the beauty of shape grammar, but also integrates the natural characteristics of the scenic area. This scheme can be organically integrated with the design of relevant products in the scenic area to form characteristic cultural and creative products. The materials were selected, sorted and analyzed to form perceptual vocabulary; Wenchang cultural feature elements were extracted and associated with pattern design element factors; User perception evaluation and analytic hierarchy matrix were used to sort the element factors; Shape grammar was used to design innovative patterns in combination with the characteristics of the scenic spot; Finally, relevant cultural and creative product design was verified for the design model. The pattern scheme includes the characteristics of Qiqu Mountain Scenic Area, expands the aesthetic of shape grammar and forms the beauty of contrast between order and freedom under the aesthetic appreciation of shape grammar. The patterns can be organically integrated into the design of cultural and creative products in the scenic area, which can effectively promote the culture of the scenic area and improve the tourism value and economic value of the scenic area.