5G时代广西京族非遗传承人的虚拟形象设计与推广研究

目的 5G时代下的审美观念、内容创造、传播渠道、体验方式等方面都影响着民族非遗传承与推广。通过构建京族非遗传承人虚拟形象,结合5G技术特点,探索非遗传承数字化、年轻化的路径与策略。方法 应用交叉学科的数字人文视角,将5G技术与文化三层次理论结合,提取京族非遗的文化基因,打造京族非遗传承人的虚拟形象和推广方案,跨越非遗传承时空限制,实现京族非遗的创新传播、体验、发展。通过调查受众群,分析方案的推广效果,从而优化设计思路。结论 5G时代为非遗传承传播提供了更好的技术环境,通过对京族非遗传承人虚拟形象开发、设计与推广的研究,构建京族非遗虚实结合的传播体系,结合“虚拟在场”体验等手段链接非遗与年轻群体,提升年轻群体对京族非遗数字传承的参与度,高速、广幅地推广京族文化。

Virtual Image Design and Promotion of Guangxi Jing Ethnic Intangible Cultural Heritage Inheritors in the 5G Era

The aesthetic concepts, content creation, dissemination channels, and experiential methods in the 5G era all influence the inheritance and promotion of ethnic intangible cultural. By constructing a virtual image of the Jing ethnic intangible cultural heritage inheritor, the work aims to explore the path and strategy of digitization and rejuvenation in intangible cultural heritage inheritance combined with the characteristics of 5G technology. From the interdisciplinary digital humanistic perspective, the 5G technology was combined with the three-level theory of culture to extract the cultural genes of the Jing ethnic intangible cultural heritage, create a virtual image and promotion project for the inheritor of the Jing ethnic intangible cultural heritage, cross the limitations of time and space in intangible cultural heritage inheritance, and achieve the innovative dissemination, experience, and development of the Jing ethnic intangible cultural heritage. Finally, by investigating the audience, the promotion effect of the project was analyzed, thus optimizing the design idea. The 5G era provides a better technological environment for the inheritance of intangible cultural heritage. Through research on the development, design, and promotion of virtual images of the Jing ethnic intangible cultural heritage inheritor, a communication system combining virtual and real elements of the Jing ethnic intangible cultural heritage is constructed. By combining "virtual presence" experience and other means, the Jing ethnic intangible cultural heritage is linked to young people, enhancing their participation in the digital inheritance of the Jing ethnic intangible cultural heritage, and promoting Jing ethnic culture rapidly and widely.